Fooled by Folios - Next Level Education
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Fooled by Folios

Fooled by Folios

 

The above slides are taken from Mr Debashish Mohanty’s (President and Country Head , Retail Business at UTI AMC) presentation at the Mutual Fund Distributors Summit 2017.

6.20 cr. folios projects an impression of massive growth of industry but the real picture emerges when one looks at the unique number of investors in the industry. At 1.07 cr. this is number is quite abysmal. A lot of work has to be done to grow the number of investors at the ground level. Investor education is certainly a great tool in the hands of IFAs. They need to use this tool and focus on increasing the head counts. The “mutual fund sahi hai” campaign would create interest among people making it easier to invite people to attend the investor education camps/programs. But in the end of the day the IFA is the foot soldier who needs to reach out, educate, educate and educate. This will draw the customer to the IFA to fulfil his or her investment needs.

 

 

 

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