28 Oct How to grow your business?
How to Grow the Investment Business
This story is about a farmer who grew award-winning corn. Each year he entered his corn in the State fair, it won a prize. One year, a newspaper reporter interviewed him and learned something interesting about how he grew it. The reporter discovered that the farmer shared his seed corn with his neighbours.
“How can you afford to share your best seed corn with your neighbors when they are entering in competition with yours each year?” the reporter asked.
“Why sir,” said the farmer, “didn’t you know? The wind picks up pollen from the ripening corn and swirls it from field to field. If my neighbours grow inferior corn, cross pollination will steadily degrade the quality of my corn. If I am to grow good corn, I must help my neighbours grow good corn.” This man seemed much aware of the conceitedness of life. His corn cannot improve unless his neighbour’s corn also improves.
In the same way, it is important to spread education on personal finance and investing. By sharing good content, we can start a movement. This will help good education reach the people. If the education is convincing, then the people will in turn educate others; and the movement will be self-sustaining.
If people are educated, the overall category/market will grow and every player will stand to gain. To make our business grow, we need the category to grow. Competitive mindsets, on the other hand, will retard growth. Compete, if at all, with yourself. Be better than you were yesterday every day.
Therefore we have two choices before us and we have to make a decision before it gets too late.
- One is to get immerse ourselves in the education process. This can be made possible only by getting others involved and one cannot get others involved unless one is willing to share good quality content with others unconditionally.
- Second option before us is to continue to look inwards. Keep worrying about ourselves. Try to crush and defeat the competition. Keep the market suppressed by doing nothing to grow it and allow media to spread misinformation about investments and become the sole educators of the masses.This will certainly increase their industry’s market share at the cost of our industry’s market share.
Have you decided yet?
Author: Dharmendra Satapathy at NextLevel-Education