16 Apr Social Media
The results are as per my expectation. A whopping 87% IFAs feel that having a Social Media presence is a must. The 13% who think otherwise need to introspect. If the vast majority thinks it is a must, there must be some logic.
Some successful IFAs may feel that without this knowledge they have done well in the past. Please remember that past is not the future. Social Media was not there a couple of years back. Even now people are just getting a grip of it.
It is never too late. If you do not understand how to use this tool, there are several professionals who would both help you understand its significance as well as help you in executing this strategy at a fairly low cost.
Time has come from an IFA to invest in his own business. The volume opportunities are huge and Social Media as a tool will help you in harnessing this. If today your relationship sphere extends to 200 investors, using Social Media strategies you can easily extend this influence to 2000 investors over a couple of years.
Think about it. Smell the coffee.
The second question for our “Mood of the IFA” study is whether we it is extremely crucial to use jargon like Sharpe Ratio, Sortino Ratio, Treynor Ratio, R Squared, Beta, Alpha, Standard Deviation etc. while marketing mutual fund schemes.
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