26 Mar Why story telling is pure magic
The marketer, the manufacturer / the producer are neck deep in thinking product, thinking features, thinking advantages.
But the customer /investor live in their world of dreams, beauty, gardens, nature, movies, sports, dance, music, songs, books, stories, poetry, love, romance etc etc etc.
The communicator / the marketer can build a bridge between the product and the customers’ platforms.
The bridge is a built by way of analogies, stories, metaphors etc that express complex products in as simple a manner as possible.
Albert Einstein said, “if you cannot make your explanation simple enough, it means you perhaps haven’t understood the concept yourself.