Nobody likes a salesman.
So what does a salesman do?
Remember every customer too is a salesman in his line of business.
So before becoming a salesman, you must first take interest in the customer’s business.
Make him a salesman of his product. Draw his salesmanship out first.
Get him to talk about his product with complete and flowing passion.
These moments will be the moments of truth for your sales.
It will establish the relationship that is a precursor for any sales
We don’t sell products.
We sell a relationship.
Hence who we are, how we talk, how we dress, what our personality is etc matters more than the actual product.
Like the “hum ispath bhi banate hai” advertisement of Tata Steel, this holds true for all sales people.
Hum product bhi bechte hain