Foreword by MisterBond

Fellow Advisors

At the outset I must thank Mr. Vijay Venkatram (Founder- Wealth Forum) for giving birth to MisterBond. He was the one who christened me as MisterBond when I started writing articles for his website. This brand has grown over the years & is treated as synonymous with good advice, correct advice, & an unbiased advice.

MisterBond has gained credibility, trust, faith & respect of his fellow advisors. Together with Wealth Forum, MisterBond will continue to advise the IFA community & share his thoughts & insights gained over 30 years of experience in Finance markets.

Your love, affection, recognition and acceptance of MisterBond & his articles has given me confidence of hosting an exclusive platform viz. MisterBond’s Advisor to Advisor (A2A) Platform dedicated to the needs of our community. We have worked really hard to bring Mutual Fund Industry to its current level. However, our last mile connect with investors seems to be still eluding us. We are missing out somewhere to convert investors to look at mutual funds as their first recall investment vehicle.

This is because investors have suffered time & again due to omissions & commissions by all participants of our industry. We need to bring back confidence of investors .This can happen only if we first think of investor needs and then provide solutions to fit those needs. There are 35-40 AMCs with 1000s of Schemes. How does one identify right scheme or an asset class from such a huge mine? As one of the leading IFAs put it: “MisterBond has the ability to identify Gems (schemes) from a huge mine”

Even in the asset allocation triangle, most stable & bigger pie is given to cash & debt solutions. As we go higher up the triangle, rest of the asset classes like equity, real estate, commodities, etc. get clubbed and form top of the triangle. Our industry unfortunately is missing out on converting conservative FD investors to first look at bottom of the pyramid i.e. debt. We are jumping the gun & going straight at top of the pyramid (riskiest asset classes). This is where we have lost confidence of investors time & again.

This platform is dedicated to bring back investors to look at mutual fund through a) debt solutions & then convert them slowly & gradually to b) equity and other asset classes which form the top of the pyramid. Biggest competitor to our industry is Bank Fixed Deposits .If we are able to convince investors on how we can beat FDs on various parameters of returns, liquidity, tax efficiency, etc., we can then graduate investors to take the next step.

I will try to demystify debt and related schemes & try and create solutions for investors from existing vanilla products provided by AMCs. This will be done through Videos which throw light on strategies & positioning each asset class correctly so that it makes investment sense to investors. This will be posted on A2A Platform on a monthly basis for viewership by the subscribers.

I would urge all of you to keep interacting with me through the A2A Platform by posting your comments & queries on the video workshops & give suggestions that can be then taken up on a monthly basis. If all of us start speaking the same language – investor centric language, our industry should scale new heights in no time.

I have been conducting workshops on various subjects for the benefit of IFA community across the length & breadth of the country. Many IFA friends have requested me to be their mentor & guide them to scale up their Advisory businesses so that they can then concentrate on client acquisition, back office matters, operational issues, etc. and outsource Research & Advice in the hands of MisterBond.

MisterBond’s 10 Mantras for Successful Advisory Practice

So what have been my MANTRAS for a successful Advisory Practice which has kept me in good stead and managed to maybe think differently (my Second Level of Thinking)? I am listing all these MANTRAS (my trade secrets which I am sharing with my IFA friends through this article). I had promised at Wealthforum Conference that I will give back to the Industry which has given me so much love, respect and recognition; so here I go:

Direct vs thru Advisors