Why small nations are prosperous

Why small nations are prosperous

One of the key reasons why a small nation like UK is prosperous is because of its brands.

Perhaps Cadbury, H&M, Marks & Spencer, BMW etc earn more money from around the world than UK itself.

A brand changes the way people believe and see things. Once you establish a brand, people want the brand more than the underlying product .

We need a Coke more than the drink, we need a Marks & Spencer more than the
T-Shirt, we need a Cadbury more than the chocolate, we need a Apple more than the phone, we need a BMW more than the car etc.

A brand is the most effective scale up tool.
Once you build a multi national brand, the world’s​ your oyster.

First world nations have understood this and have invested in building their brands and are now they are reaping rich rewards.

Their domestic market size is too small for building a flourishing business.

Without their brands, their businesses wouldn’t have taken them anywhere but today they are earning from world over because of their brands.

Brands besides are their virtues are the most effective scale up tools for any business.

As business people, we need to invest in creating our own brands if we wish to scale up our business.

Fortunately, India has many consumers and even small brands like ‘Goli’ wada pav in Mumbai can enhance business profits in a very big way.

Today, if you can create your own brand and use the internet / social media to amplify your value proposition, it will not take too long for your brand to cast it’s footprint on a substantial share of available business not just in your city, not just in your state, not just in your country but even beyond.

We are living in interesting times, perhaps the best that anyone ever had. To make the best of these times, invest in building your brand and leverage the free media at your disposal to make it big.

My message for IFAs is a simple one. Join this race. Start by creating your own logo.

14 Comments
  • amit partani
    Posted at 00:28h, 18 May Reply

    I am agree your comment.

  • B G Diwakar
    Posted at 01:38h, 18 May Reply

    Excellent. Sir I really, through your above article I realised the importance of branding. Thanks a lot for sending this article to me.

  • JAY PANDYA
    Posted at 02:05h, 18 May Reply

    Sir working on my own brand since i had started following you…thank you for building my brand in my profession…

  • Dharmendra yadav
    Posted at 02:08h, 18 May Reply

    Nice comment on brand that’s why I when I start our business first formation a company and under that brand I work .

  • Jaideep Joshi
    Posted at 02:11h, 18 May Reply

    Small thing which can change whole world………wonderful

  • Prabhakar Bembalgi
    Posted at 02:32h, 18 May Reply

    Vow very apt message and worth implementing.Thanks

  • Rakesh jain
    Posted at 03:11h, 18 May Reply

    Exactly sir it is very important to create our brand,logo .It is very important

  • Arbind Modi
    Posted at 05:59h, 18 May Reply

    Excellent way..we have to else will get vanish in crowd…

  • Anupam Roongta
    Posted at 07:14h, 18 May Reply

    Amazing.. the way you have articulated it is commendable.. makes me think about what steps I have to take now for brand building 🙂

  • Skbhojwani
    Posted at 10:59h, 18 May Reply

    Very nice sir….

  • PRIYANKA S WANI
    Posted at 11:36h, 18 May Reply

    Well said sir after reading this article I realised what is the importance of brand of business.Your each and every article encourages us .Thanks a lot sir.

  • Santosh S Roy
    Posted at 17:17h, 18 May Reply

    Very Good informative & eve opener. Thanks Dharmendraji.

  • Abhishek Shukla
    Posted at 09:51h, 19 May Reply

    Superb one Sir..on dot…

  • Somashekards
    Posted at 13:54h, 19 May Reply

    Dharam I do agree as an IFA it’s very clear you cannot have say maximum of 2k investors and give good service. Unlike as many AMC says use app s and do more business may not work well.
    As said smaller nations small business and limited no of known regular investors can always by highly rewarding on a long run.

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